How We Helped Californians Rebuild after Wildfires by Contributing to Passing a Close Amendment
In California, senior citizens, the differently-abled, and wildfire survivors could not relocate without suffering massive tax hikes. There was low turn-over in the housing markets. Schools, local governments, and county programs like emergency response were losing out on billions of dollars worth of revenue. This is why Proposition 19 appeared on the ballot in November 2020. We joined the YES on 19 team in the beginning of what would be a very close race and helped spread awareness of Prop 19’s benefits.
Through the course of this campaign, we managed digital media channels and tracked how the content we produced was performing. With that data, we were able to identify the most resonating topics, the most productive outlets, and the most beneficial media styles then remarket. The culmination of our actions resulted in 2.6 million ad impressions, 2,521 ad clicks, and 5.1 million people reached on social pages.
The awareness we created around Proposition 19 contributed to a winning outcome in November. The YES campaign won narrowly, but ultimately Californians wanted to support one another, especially amidst another devastating wildfire season and the outbreak of a global pandemic.
President, Streel Level Strategy LLC
By the Numbers