How We Generated 70+ Leads for a Denver Public Charter in 8 Weeks
Academy 360 is a Denver public charter school focused on developing the whole child - mind, body and character - through a 360-degree approach to education. Using the CDC’s "Whole School, Whole Community, Whole Child” model, Academy 360 is committed to addressing the health disparities and opportunity gaps that disproportionately impact the population it serves in Montbello. Our team started working with the Academy 360 team in July of 2022 to aid their enrollment efforts with the beginning of the school year only a month away.
In the end, our campaign generated 76 new enrollment leads for Academy 360, which exceeded our expectations for the campaign. We achieved these leads using a combination of social media advertising, SMS texting campaigns, and an online interest form located on the Academy 360 site. During our time working with the school, we also assisted the Academy 360 team in editing and updating their site, and introduced their enrollment team to our new ScholarLead parent-relationship management platform.