How We Partnered with Civic Nebraska to Contribute to a 80% Vote by Mail Turnout in the 2020 Primary
The State of Nebraska operates a complicated Vote by Mail (VBM) election system. Voters can apply to vote by absentee without exception. But the application is not easily accessible for all voters across the state. Nebraskans must visit the archaic state website, navigate the not so user friendly pages to finally find the application. Then, the voter must fill out the form, print it and send it back to the Secretary of State’s office via mail.
Effct partnered with Civic Nebraska to simplify the process. We used a captivating explainer video to educate voters. We then designed a landing page, which voters submitted their info into. We then directed them to the Vote By Mail application, and continually followed up with automated emails to ensure they turned in their application.
On Primary Election Day 2020, the state of Nebraska shattered voting history due to more than 80% of all votes cast by mail compared to 25% historically. The COVID-19 pandemic played a huge factor in the increase in VBM. Still Effct and Civic Nebraska's partnership generated 400,000 impressions online, and nearly 400,000 Nebraskans voted by mail.
Civic Nebraska has been extremely pleased with our partnership with Effct. The Effct team brought political and technical expertise to our statewide Vote by Mail push. From start to finish, they have demonstrated a keen understanding of the Nebraska electoral process. Their passion for voter access for all Americans aligns extremely well with our vision for voting rights for all Nebraska voters. We are looking forward to our continued partnership and success through the 2020 general elections!
- John Cartier
Director of Voting Rights,
By the Numbers