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Consultants for Impact + Effct.org:
A Partnership That Delivered 9x Results
Consultants for Impact came to Effct.org with a clear goal and a need for strategic digital marketing support to achieve it.
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Consultants for Impact supports a global network of consulting professionals to optimize their careers for greater social impact. They connect consultants who are highly committed to making a difference with high-impact organizations through career conversations, introductions, and curated job opportunities, with the goal of leveraging consultants' valuable strategic and operational skills to address pressing global problems.
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Their goal for 2025? To boost brand awareness and build a strong pipeline for identifying top consulting talent worldwide.
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Building Relationships & Strategy
We began this campaign with the goal of building Consultants for Impact social awareness on LinkedIn, Instagram, and Facebook. We first worked closely alongside Sarah Pomeranz, Chief Executive Officer, and Emily Dardaman, Content and Network Lead, to fully understand and internalize their brand, brand voice, and audience.
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Together we analyzed what was working in the space. Feeling inspired by the @ConsultingHumor Instagram page, we recognized memes as a great opportunity for engagement. At the same time we wanted to share the important work the organization is doing. So, we felt that highlighting pain points, valuable resources and current member stories would bring that to life. That led to outstanding content like this:
Creative Content
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Memes
Valuable Resouces
Member Stories
Results
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3.9 Million +
Impressions
1,300% higher than goal
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38,000
Engagements
500% higher than goal
$0.08
Cost Per Engagement
900% better than goal
1,276
Increase in Organic Followers on LinkedIn & Meta
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20+
High-quality career conversations
in a single month
Compared to the 41 direct
from social media in 2024
Tactics
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To build buzz and social proof on Instagram, Facebook, and LinkedIn, we used the platforms’ boosting tools. This increased content visibility, engagement, and follower growth.
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We tailored content by goal:
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Memes with the aim of likes, shares, and comments.
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Meet the Member stories drove traffic to ConsultantsforImpact.org.
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Job board and free guides encouraged traffic—over 7,800 link clicks.
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What's next?
We are excited to be an ongoing partner with Consultants for Impact and their terrific team.
We were blown away by what Effct was able to achieve in such a short amount of time. They jumped in quickly, truly listened to our needs, and translated our vision into high-impact digital campaigns that reached new, values-aligned audiences. Their team brings a rare mix of high energy, openness to feedback, and genuine partnership—it felt like they were an extension of our own staff. We’d work with them again in a heartbeat.
Sarah Pomeranz​
Chief Executive Officer
We are currently developing a full marketing funnel to drive more consultants to their website and network, plus creative content and online marketing to increase email subscribers and applications for their 1:1 Career Conversations. This continued campaign utilizes Reddit advertisements, Meta traffic advertisements, and lead generation tactics.