How P2P Texts Helped Garrison Ortiz Win in a Landslide
Garrison was locked in a seemingly tight race that was quickly turning dirty. His opponent's Independent Expenditure Committee was slamming the electorate with texts claiming that Ortiz was corrupt. The exact opposite was true. It was the opponent who was corrupt. The Ortiz campaign enlisted Effct to talk with voters about Garrison's work and vision creating a more ethical city government.
Within two days, Effct had started its texting campaign in partnership with the Ortiz campaign led by Campaign Manager Ed Perry.
By June 30, we had coordinated 50 volunteers to send 100,000 text messages to a target group of approximately 30,000 voters.
These texts earned an engagement rate of 29%, which is nearly three times the industry average. Simply outstanding.
On Election Day Ortiz won in a landslide, earning nearly 64% of the vote.
Ortiz' margin of victory
engagement rate of first campaign (3x industry average)
total campaign investment: at ~4¢ per message
total texts sent in campaign
The Effct team helped us launch a large yet economical text messaging campaign in just a few short days. Over the course of a few weeks they coordinated our large volunteer base to send 100,000 texts to highly active voters. We appreciated their prompt and ongoing support in helping us with the strategy, messaging and execution of the campaign. Texting with Effct was an important part of our massive 2-1 victory for Pueblo!
Pueblo County Commissioner
1. Ask an engaging question
Ask voters interesting questions like, "what issue matters most to them" or what's their biggest concern in the community. This will lead to a high response rate as well as voters respecting that you actually care about their opinions. Once they've answered, reply with your candidate's position on that issue.
2. Use Multimedia Messaging
By texting voters an image your messages will stand out, and garner increased attention.
3. Use an Economical Provider
Gone are the days of 8 and 10 cent messages. With Effct, you invest just 4 cents per text for an entire managed service including, strategy, copywriting, replies, and tagging.
4. Segment Your List
Consider sending pertinent messages to voters based on their demographics like age, sex and political party.