How do you turn a 60% YES vote into a 80% NO vote?
Before
During our first poll we saw that without a "NO" campaign, Initiative 300 would have passed with 60% support. Much of this was due to the misleading language of the initiative. We knew we had a serious job ahead, educating voters about the negative effects 300 would have on the City of Denver.
After
When all of the votes were tallied, NO on 300 had won more than 81% of the vote -- extraordinary. Almost 146,000 Denverites voted NO on the initiative, stating that allowing people to camp in public spaces is not safe or humane for people experiencing homelessness or the surrounding community.
This victory was a total team effort, from outstanding campaign management to an aggressive field strategy. Our work on digital was a key component of the execution of such a successful campaign.
Quality and Quantity
3,055,399
Impressions
3,444
8%
76,832
people who engaged with our content
page likes
engagement rate (47 times better than the industry average)
6
touches per voter
139,000
Website Visits
329,000
3,588
clicks to the site
email subscribers through the site
3,204
Yard Signs Distributed Through Our Online Portal
$239,146
Raised through online donations
in six months
28.7 Million
Impressions on Google and YouTube
$0.21
Cost per click (three times better than industry average)
