How we ensured a successful first year for a Nevada public school through digital marketing tactics.
BEFORE​
Southern Nevada Trades High School is an innovative free public charter school dedicated to fostering excellence in academic and career and technical education. Their mission is to prepare students for success in post-secondary education and careers within construction-related professions. Despite their vision, the challenge of establishing an opening class arose due to an insufficient number of students. That's when they reached out to us for assistance.
AFTER​
Our collaboration with Southern Nevada Trades High School involved a comprehensive bilingual online lead generation campaign. This initiative included targeted marketing, website enhancements, search engine optimization, and compelling still and video advertising content. Executed from July 31, 2021, to May 17, 2023, our primary objective was to generate leads and fill SNTHS for its inaugural year.
​
Initiating the campaign with 16 enrollments, the combined efforts of Effct.org and SNTHS culminated in an impressive growth of 74 students, reaching a total enrollment of 90 by the campaign's conclusion.
By the Numbers
$23,399
165,415
1,073,796
378
Digital Tactics
Zapier
Streamlined parent lead automations from Facebook and the website to the enrollment sheet. Implemented email automations to nurture and maintain engagement with leads.
​
Wix
Transformed their website by implementing interactive features such as forms, blogs, and other site enhancements. Additionally, provided ongoing maintenance to ensure optimal functionality.
Email
Automation
Crafted compelling email automation copy and designed HTML code to effectively nurture and engage leads.
Sample Content
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Reach: 43,808
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Impressions: 107,899
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Clicks: 557
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Leads: 52
Best performing static ad:
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Reach: 17,952
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Impressions: 39,263
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Clicks: 206
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Leads: 16