Spreading Awareness for Access to High-quality Education:
A Digital Campaign with Transform Education Now
Transform Education Now (TEN) is a nonprofit organization that advocates for access to high-quality education for all children. Their goal was to reach as many people as possible about the importance for education for Colorado's youth, and wanted to spread awareness before the school board election.
Effct.org’s campaign short, but effective, campaign for the TEN consisted of brand awareness and engagement Facebook ads running from August 10th, 2021, to November 15, 2021.
The campaign had a goal of generating 300,000 impressions (with a target CPM of $13) on 100,000 Denver residents interested in education, in addition to growing TEN Collective page likes. The Effct team exceeded TEN’s goals in terms of impressions, surpassing their impressions goal by 113% and their reach goal by over 34%. This campaign also resulted in a CPM of only $6.17, less than 50% of their target CPM of $13. Additionally we added about 100 page likes to the page.
By the Numbers