How We Helped Pass a Ground-Breaking Climate Action Initiative in Denver, with a 26 Point Margin
Ballot measure 2A was included in Denver’s election season this year because there was a clear desire for change. The need for renewable energy, job expansion, environmental justice, and long-lasting resources pushed Colorado to introduce this piece of legislation.
Based on the polling information we received, it was clear that the more educated people were about measure 2A, the more likely they were to support it. With this understanding, we determined our initial efforts needed to be awareness-based, and could evolve in secondary phases. To connect with our target demographics we published visually-appealing content, including static graphics and videos with strategic messaging, to various channels.
On Election Day 2020, it was immediately apparent that the 2A ballot measure was supported by Denverites. Effct's digital work had resulted in 304591 messages, almost 560,000 advertisement engagements on Facebook, and 5.2 million impressions. Colorado voters were aware of 2A and voted YES on it to protect Denver’s iconic natural resources for years to come.
Sr. Vice President, Strategies 360
By the Numbers