Stopping the Spread with Digital Ads:
Covid-19 Relief Campaign with CLLARO
Before
According to an analysis by IHME that compares the risk of dying from COVID-19 by race and ethnicity, Hispanic and Latino Americans are more likely to catch sever cases of COVID-19 than non-Hispanic White Americans, with excess risk higher among younger age demographics. While this could be due to several reasons, such as increased work exposure during the pandemic, it is clear that COVID-19 hit the Hispanic and Latino communities particularly hard.
After
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Effct launched a digital campaign consisting of traffic and engagement ads on Facebook that led to a landing page with COVID-19 resources and information about the vaccine. The goal of the campaign was to educate as many people as possible about the COVID-19 vaccine by driving them to resources on the landing page so they can make an informed decision for themselves and their families based on the real facts.
This short, yet effective, campaign spanned between November 2021 through December 2021, and saw great success with 2,297 clicks to the landing page and an average of nearly 2 minutes spent on the landing page.
By the Numbers
277,061
70,035
1:53
2,297
Content Samples
Distributing COVID-19 tests with Digital Ads:
Covid-19 Relief Campaign with CLLARO
Before
Testing for COVID-19 can ensure that you and your family are staying safe and preventing the spread of the virus. CLLARO had received Covid 19 test kits that needed to be distributed to Denver residents in Hispanic/Latino communities.
After
Effct.org led the digital campaign for CLLARO to source recipients for free COVID-19 test kits. The goal of the Lead Generation campaign was to collect information from Denver residents in Hispanic/Latino communities to distribute COVID-19 tests. After initial brand awareness ads meant to reach a large majority of people, we launched the Traffic campaign with the goal of directing this audience to a Google form to collect their information/send them to a pickup location instead.
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This short campaign spanned between February 2022 through March 2022, and drew efficient results: all 940 boxes containing a total of 1880 tests were distributed at a rate of $.52 per click to English forms, $.92 per click to Spanish forms, $5.46 per English Facebook lead and $4.75 per Spanish Facebook lead.
In addition to the topline stats above, all ad activity across the campaign drew a combined 1,784 clicks. These digital efforts helped to reach their target giveaway goal of approximately 940 boxes.
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By the Numbers
200,880
43,624
940
1,118
321
Content Samples
