How We Helped Colorado Food Cluster Deliver Free Meals to More than 3,000 Students with Digital
Colorado Food Cluster had a big goal for the fall of 2021: deliver free meals to any household with children 18 years or younger. No cost. No catch. The problem? They struggled getting their message across to the families that needed it most.
CFC teamed up with Effct in late August 2021. In just one month's time, the Effct Team was able to capture
3,317 enrollments through Facebook ads and texting. The Team carefully crafted unique a digital strategy with messaging that would resonate with the target audience. The campaign was so successful that it had to be paused early in order to keep with the rapid amount of enrollments.