After

Effct.org led the digital campaign for CLLARO to source recipients for free COVID-19 test kits. The goal of the Lead Generation campaign was to collect information from Denver residents in Hispanic/Latino communities to distribute COVID-19 tests. After initial brand awareness ads meant to reach a large majority of people, we launched the Traffic campaign with the goal of directing this audience to a Google form to collect their information/send them to a pickup location instead.

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This short campaign spanned between February 2022 through March 2022, and drew efficient results: all 940 boxes containing a total of 1880 tests were distributed at a rate of $.52 per click to English forms, $.92 per click to Spanish forms, $5.46 per English Facebook lead and $4.75 per Spanish Facebook lead. 

In addition to the topline stats above, all ad activity across the campaign drew a combined 1,784 clicks. These digital efforts helped to reach their target giveaway goal of approximately 940 boxes.

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