A Foundational Public Information Campaign to Restore a Government Agency’s Funding
Before engaging with Effct, only 27% of the 3 million people in the Denver Metro Region claimed to know about the Flood Control District, an important government agency.
After working with Effct and other strategic partners on the public information campaign, more than 54% of citizens in the region knew about the District.
Effct directed social media for the District, and in partnership with Revolution Messaging, generated almost 18 million social media impressions for the campaign. Our television and some digital video ads for the campaign were created by the award-winning firm Strother-Nuckels strategies. In total, Effct grew the District's Twitter, Facebook and Instagram pages to approximately 6,000 engaged followers.
“Nick and his team took an organization’s mothballed social media presence from 0-60. Nick was able to seamlessly blend his skill and instincts with the goals and messaging we had established for the client.”
Reaching out and connecting through social media
Effct also produced the District’s about video to inform voters about the critical work the agency performs.
In partnership with Revolution Communications our Facebook amassed a massive number of impressions and reach on Facebook and Instagram.
By the Numbers
3 million people reached
18 million impressions
The Flood Control District information campaign educated voters about the functions of a vital public agency.