How We Helped Raise $327,500 for Rock the River
We created a high-quality video that tells the story of the Greenway Foundation. We used this video to educate a group of individuals in the Denver region about TGF’s work. Meanwhile, we also targeted the video towards people who are already TGF supporters.
After we educated potential supporters and re-energized existing supporters, we followed up with targeted content that encouraged them to support the Rock the River event.