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Educating the Community:
Highlighting Achievements and Challenges in Montezuma County
Before the Campaign
Montezuma-Cortez School District RE-1 faced a challenge: increasing community awareness of the district's progress and highlighting the struggles faced by educators, particularly around pay. While the district had achieved notable improvements in school and district performance, public recognition and understanding of these successes—and the ongoing challenges—remained limited.
Effct.org partnered with the district to design a public information campaign that would:
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Educate residents on the district’s achievements.
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Build awareness of the financial and operational struggles faced by educators.
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Engage the community to foster support for the district’s mission.
During
To achieve these goals, the campaign was designed to leverage digital platforms, including Facebook and Google Ads, to reach a wide but relevant audience in Montezuma County.
Between July 1st, 2024, and November 4th, 2024, Effct.org ran a comprehensive public information campaign consisting of:
1. Facebook and Instagram Advertising
Effct.org created engaging static and video content to highlight the district's achievements and educator challenges. Using voter lists and lookalike audiences, the campaign targeted local residents to ensure maximum relevance.
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2. Google Display Campaign
To expand the campaign’s reach the Google Display campaign featured dynamic, optimized ads. These ads combined text and photo assets targeted Montezuma County residents on various websites.
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After
The Effct.org team was instrumental in helping us reach Montezuma County residents and communicating the importance of our schools. Through our partnership, we got in front of almost all of our community members over 20 times and showcased the difference we make to improve student outcomes
Debra Ramsey
Executive Assistant to the Superintendent
and School Board
Montezuma-Cortez School District RE-1
Effct.org successfully elevated awareness of Montezuma-Cortez School District RE-1’s commitment to providing high-quality education while emphasizing the financial challenges faced by educators. The campaign’s effectiveness demonstrates the value of a targeted, multi-platform strategy in driving community awareness and engagement.