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2021 Review: Our Best Year Yet



Effct.org team members in summer 2021 (from left to right): Gabriella Visani, Emma McElroy, Uriel Berrum, Nick Brown, Molly Sughroue, John Boughey, and Ariana Cuevas. (Miles Iton not pictured).


We hope you had an outstanding 2021, and will soon enjoy some much-deserved rest and relaxation with friends and family.


2021 was a fantastic year for Effct.org, our fifth year in business, and third year as a larger team. This was only possible because of our amazing clients, team and other supporters. So, from the bottom of our hearts, thank you for helping us achieve our company’s mission. Below are highlights from a few of the important issues areas in which we worked.


Effct.org client Houston Classical, with Founder Deyvis Salazar and students.


Education

This year, we were especially excited to focus our work in the education arena. We worked with nine high performing public charter schools and networks in six states to help these educational institutions enroll more students. Our efforts were highly successful, leading to 2,400 qualified parent leads and significant increases in enrolled students. Our very first partner in Denver, University Prep, had so much success that they will be partnering with us to enroll students for their brand new third campus. Meanwhile, another client, Houston Classical, increased its number of enrolled students by 90%, and now has a waitlist. You can learn more about our work with schools here.


Public Health

Our education campaigns didn’t always take place within the classroom or traditional school setting. In 2021, we partnered with Summit County Colorado to launch a large-scale media campaign to promote anti-vaping amongst youth in the county as well as a tobacco cessation campaign geared at adults. We’re thrilled to announce we will continue this work with Summit County on an even larger scale in 2022. Check out some of our work at VapingSucks.org.


Click above to watch one of the videos we've created encouraging youth in Summit County, Colorado to avoid vaping.


Child Advocacy and Food Security

We were thrilled to continue our partnership for a third year as the digital agency for the Colorado Children’s Campaign, where we helped advocate for improved outcomes for kids in the Centennial State.


Plus, we were grateful to be the digital director for a handful of impactful school board campaigns, supporting candidates and policies focused on increasing student outcomes.

In addition we led an outreach campaign for the Colorado Food Cluster and Bondadosa to provide free, high-quality and nutritious meals for families in need across the state. Thus far we've signed up more than 4,000 families.


Voter Access

We were thrilled to build upon our success in 2020, helping more Americans become engaged in the democratic process through voting. To that end, we partnered again with Civic Nebraska to increase turnout as well as CLLARO to educate Latinos about local elections.


2021 By the Numbers

  • ~1%: The number of Americans who saw a Facebook Ad ad created by Effct.org in 2021.

  • 14.7 million: the number of impressions achieved by Effct.org's work.

  • 13: the number of states in which Effct worked with clients.


Our Growing Team

We were thrilled to add two new full-time team members this year – Miles Iton and Molly Sughroue, our Account Manager and Creative Content Manager, respectively. They bring complementary skill sets of client success facilitation, technical skills and design prowess to our team.


Molly Sughroue and Miles Iton


We’d be remiss if we didn’t mention the addition of two outstanding interns – Ariana Cuevas and John Boughey. John, who is finishing up his senior year studying advertising at CU, will be joining the Effct team full time in June as our Digital Strategist. Welcome John! And Ariana will be joining a partner of Effct.org, the Colorado Latino Leadership Advocacy & research Organization (CLLARO) as Capitol Fellow for the 2022 legislative session.


Ariana Cuevas and John Boughey


We also received outstanding contributions from our Summer Fellows from the Urban Leaders Fellowship – Emma McElroy and Gabriella Visani! ULF is the program where Uriel and Nick met! Emma has stayed on to lead product management for our software product (more info coming soon), while Gabriella has resumed teaching with Rocky Mountain Prep.


Emma McElroy and Gabriella Visani


Additionally we worked deeply with a number of key contractors on many of our projects. We’re grateful for Justin Kutner, Chad Haderbeck, Michael Benton, Ion Coroi, and Bella Combest, as well as former team members Celia Adams and Sean O’Carroll who helped us excel in our mission this year. If we’re leaving anyone out, please know we’re grateful for you as well.


Co-founder Update

Nick and Uriel have been hard at work (and fun) this year. Uriel has been focusing on the design of Effct’s highly anticipated parent relationship management software and competed in his first Ironman 70.3 in Santa Cruz.


Nick has been taking the lessons he's learning as an Evening MBA student at the University of Colorado-Boulder to help Effct grow, scale, and better serve his clients. He's looking forward to skiing this winter.


Uriel Berrum and Nick Brown


Our Vision for 2022

We deeply appreciate the amazing organizations and individuals we have been able to work with this past year. We’re fortunate to have made an impact in our own communities in Denver, our extended communities across Colorado and in those all around the country.


In 2022, we look forward to launching our own software product to support schools, collaborating more closely with a growing roster of exceptional schools, promoting public health in the Rocky Mountain region, and more.

Would you like our support? If you’re looking to get on board with us, then please let us know. Simply visit our website to schedule a time to talk.


Thank you for helping us to have such an impactful and influential year. This work is only possible through the support of our clients, partners and other supports. Thank you again. Happy Holidays and New Year!


Sincerely,


Nick Brown, Uriel Berrum and the Effct.org Team -- John Boughey, Ariana Cuevas, Miles Iton, Emma McElroy, and Molly Sughroue