Skyrocket Your School's Enrollment with Digital Media.
We use state-of-the-art technology to drive interested parents to enroll their students at great schools like yours.
Over 12 Schools Helped and Counting!
Our Services
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Digital Strategy
We work with your team to run focused, targeted campaigns to reach the people you need to reach without wasting time on those you don't.
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Digital Marketing
We'll promote your school using creative digital methods, increasing name recognition, like Facebook, Google, and SMS texting.
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Content Creation
We design logos, websites, social media content and more to help you promote your school in a slick and creative way.
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Website Design
We build interactive, connected websites to facilitate relationship-building between schools, parents, and students.
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Data Analytics
We provide you with frequent, up-to-date feedback on your school's enrollment performance and methods for future optimization.
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CRM Support
We’ll ensure parent /guardian leads flow to you in an organized fashion to streamline your system and grow your school.
Delivering Amazing Results to Our Clients
Case Studies
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RESULTS
Houston Classical Charter School is a free public school with an engaging and personalized learning structure so each child gets the best education for a successful future. Houston students and families receive the support they need, including services like food banks and after-school care so they can achieve more and be successful while in class.
Houston Classical currently serves students in kindergarten through third grade, but seeks to expand to add an additional grade each subsequent year up through 8th grade. As Houston Classical has grown, they have also added an upcoming PreK4 curriculum and aim for continued growth. To achieve this, Houston looked to Effct to help boost enrollment and grow the Houston Classical community.
Over the course of a two-year long partnership, we have enrolled 64 new students and generated over 1,400 leads for Houston Classical through Facebook & Instagram advertising, SMS texting campaigns, Google search ads, YouTube Preroll, and more.
IMPRESSIONS
2,791,798
PEOPLE REACHED
622,903
64
NEW STUDENTS
PARENT LEADS
2,211
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University Prep (U Prep) is a free charter school in the Denver Public Schools system. Its mission is to prepare their scholars for college and, most importantly, to pursue whatever dreams they may have.
U Prep has typically relied on traditional forms of outreach like door knocking, word of mouth, and mail pamphlets to meet its enrollment goals. In 2020, the realities of COVID -19 severely hindered their previous methods of outreach.
Over the course of our three-year partnership, the Effct team has generated over 1,500 leads for University Prep, allowing University Prep to meet their enrollment goals every year. Not only will their children receive an outstanding education, but they also have the opportunity to pursue the life they dream of with the tools needed for success.
95
NEW STUDENTS ENROLLED
47%
OF STUDENTS
CAME FROM EFFCT
33%
INCREASE IN KINDERGARTEN ENROLLMENT
RESULTS
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2020
2021
577
LEADS
GENERATED FOR ENROLLMENT
170K
POTENTIAL
FAMILIES REACHED ON FACEBOOK
99%
INCREASE
IN LEADS GENERATED
2022
661
LEADS
GENERATED FOR ENROLLMENT
193K
POTENTIAL
FAMILIES REACHED ON FACEBOOK
15%
INCREASE
IN LEADS GENERATED
What excites us most about working with Effct is two-fold. First, their commitment to learning/understanding our organization and our unique value proposition is tremendous…Secondly, they are driven by results. The team at Effct… [knows] the importance of converting digital marketing/outreach efforts into tangible outcomes, it’s great to have a partner in the work who is diligently focused on producing results.
David Singer
Founder, University Prep Schools
Meet Our Team
Nick Brown
Co-founder and CEO
Nick is a former teacher with Teach For America in the Mississippi Delta, and The Fulbright Program in Colombia.
As a student at the University of Southern California, Nick tutored student athletes, which sparked his interest in education. In his free time, Nick likes to work out, journal, and read.
Uriel Berrum
Co-founder
Uriel is a graduate of the University of Denver with distinction in Public Policy and Economics. He began his career as a credit risk analyst with Goldman Sachs and joined Effct in 2018, after working on tax and revenue policy with the Urban Leaders Fellowship.
Uriel has long been mentored by David Singer, the founder of University Preparatory Schools in Denver, CO. This close relationship with David led to an incredible partnership between U Prep and Effct.org.
When Uriel is not serving his clients, he is traveling, learning music, and riding bikes.
Miles Iton
Account Manager
Miles recently completed his Fulbright Scholarship in Taiwan where he also earned his Master’s. He also served as Student Body President at New College of Florida.
Miles brings outstanding video skills to our team. He produced an award-winning documentary short titled “Sincerely, The Black Kids” as a Fellow at the Sundance Institute.
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John Boughey
Account Coordinator
John Boughey is Effct's Digital Strategist. John recently graduated from the University of Colorado Boulder's College of Media, Communication and Information with a degree focusing on Advertising Strategy with a minor in Business. He has previously worked with several media organizations both on and off campus. John previously served as Effct's Account Coordinator and Digital Media Intern beginning in May 2021 before joining full-time in June 2022.
Outside of the office, he can be found at concerts, record stores, and learning how to cook new recipes.
Sylvia Karanja
Digital Media Specialist
Sylvia is Effct's Digital Media Strategist. Before Effct she worked as a MWBE compliance officer on the airport expansion project for the city of Denver as well as the Education Co-ordinator for a local non-profit.
She is also passionate about introducing new diaspora music to mainstream and works as the marketing director for a music label in Colorado. When she is not working you can find her at a music show or scouring for good food around town.