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Skyrocket Your School's Enrollment with Digital Media.

We use state-of-the-art technology to drive interested parents to enroll their students at great schools like yours.

5,700+

Qualified Parent Leads

2.3 Million+

Parents Reached

12

Schools with Improved
Enrollment Numbers

Some of Our Amazing School Partners

Our Services

Effct digital strategy through targeted campaigns

Digital Strategy

We work with your team to run focused, targeted campaigns to reach the people you need to reach without wasting time on those you don't.

Effct's digital advertising through FB and Google Ads

Digital Marketing

We'll promote your school using creative digital methods, increasing name recognition, like Facebook, Google, and SMS texting.

Effct content creation with logos, sites, copy, posts

Content Creation

We design logos, websites, social media content and more to help you promote your school in a slick and creative way.

Effct website design to increase impressions, build a network, and boost performance

Website Design

We build interactive, connected websites to facilitate relationship-building between schools, parents, and students.

Effct's data analytics with strategies for boosting performance

Data Analytics

We provide you with frequent, up-to-date feedback on your school's enrollment performance and methods for future optimization.

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CRM Support

We’ll ensure parent /guardian leads flow to you in an organized fashion to streamline your system and grow your school.

School

Delivering Amazing Results to Our Clients

Case Studies
Case study of University Prep
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RESULTS

Houston Classical Charter School is a free public school with an engaging and personalized learning structure so each child gets the best education for a successful future. Houston students and families receive the support they need, including services like​​ food banks and after-school care so they can achieve more and be successful while in class.

Houston Classical currently serves students in kindergarten through third grade, but seeks to expand to add an additional grade each subsequent year up through 8th grade. As Houston Classical has grown, they have also added an upcoming PreK4 curriculum and aim for continued growth. To achieve this, Houston looked to Effct to help boost enrollment and grow the Houston Classical community.

Over the course of a two-year long partnership, we have enrolled 64 new students and generated over 1,400 leads for Houston Classical through Facebook & Instagram advertising, SMS texting campaigns, Google search ads, YouTube Preroll, and more.

IMPRESSIONS

2,791,798

PEOPLE REACHED

622,903

64

NEW STUDENTS
PARENT LEADS

2,211

Case study of University Prep

University Prep (U Prep) is a free charter school in the Denver Public Schools system. Its mission is to prepare their scholars for college and, most importantly, to pursue whatever dreams they may have.

U Prep has typically relied on traditional forms of outreach like door knocking, word of mouth, and mail pamphlets to meet its enrollment goals. In 2020, the realities of COVID -19 severely hindered their previous methods of outreach.
 

Over the course of our three-year partnership, the Effct team has generated over 1,500 leads for University Prep, allowing University Prep to meet their enrollment goals every year. Not only will their children receive an outstanding education, but they also have the opportunity to pursue the life they dream of with the tools needed for success. 

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95

NEW STUDENTS ENROLLED

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47%

OF STUDENTS

CAME FROM EFFCT

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33%

INCREASE IN KINDERGARTEN ENROLLMENT

RESULTS

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2020

2021

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577

LEADS

GENERATED FOR ENROLLMENT

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170K

POTENTIAL

FAMILIES REACHED ON FACEBOOK

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99%

INCREASE

IN LEADS GENERATED

2022

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661

LEADS

GENERATED FOR ENROLLMENT

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193K

POTENTIAL

FAMILIES REACHED ON FACEBOOK

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15%

INCREASE

IN LEADS GENERATED

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What excites us most about working with Effct is two-fold. First, their commitment to learning/understanding our organization and our unique value proposition is tremendous…Secondly, they are driven by results. The team at Effct… [knows] the importance of converting digital marketing/outreach efforts into tangible outcomes, it’s great to have a partner in the work who is diligently focused on producing results.

David Singer
Founder, University Prep Schools

Meet Our Team

Nick Brown, Co-founder and CEO at Effct

Nick Brown

Co-founder and CEO 

 

Nick is a former teacher with Teach For America in the Mississippi Delta, and The Fulbright Program in Colombia.

 

As a student at the University of Southern California, Nick tutored student athletes, which sparked his interest in education. In his free time, Nick likes to work out, journal, and read.

Uriel Berrum, Co-founder of Effct

Uriel Berrum

Co-founder
 

Uriel is a graduate of the University of Denver with distinction in Public Policy and Economics. He began his career as a credit risk analyst with Goldman Sachs and joined Effct in 2018, after working on tax and revenue policy with the Urban Leaders Fellowship.
 

Uriel has long been mentored by David Singer, the founder of University Preparatory Schools in Denver, CO. This close relationship with David led to an incredible partnership between U Prep and Effct.org.
 

When Uriel is not serving his clients, he is traveling, learning music, and riding bikes.

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Ashtyn Austin

Creative Project Manager

Ashtyn Austin is Effct’s Creative Project Manager. Ashtyn recently graduated from the University of Colorado Boulder with two degrees focusing on Media Studies and Strategic Communication with an emphasis in Public Relations.

 

Ashtyn previously served as Effct’s Digital media intern while finishing up her final year of college. In her free time, she loves spending time with friends, listening to music, and seeing the world.

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John Boughey

Account Manager

John Boughey is Effct's Account Manager. John recently graduated from the University of Colorado Boulder's College of Media, Communication and Information with a degree focusing on Advertising Strategy with a minor in Business. He has previously worked with several media organizations both on and off campus. John previously served as Effct's Account Coordinator and Digital Media Intern beginning in May 2021 before joining full-time in June 2022.

Outside of the office, he can be found at concerts, record stores, and learning how to cook new recipes.

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