Skyrocket Your School's Enrollment with Digital Media.

We use state-of-the-art technology to drive interested parents to enroll their students at great schools like yours.

2,700+

Qualified Parent Leads

500,000+

Parents Reached

11

Schools with Improved
Enrollment Numbers

Over 11 Schools Helped and Counting!
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University Prep
Vega Collegiate Academy
American Indian Academy of Denver
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Our Services

Effct digital strategy through targeted campaigns

Digital Strategy

We work with your team to run focused, targeted campaigns to reach the people you need to reach without wasting time on those you don't.

Effct's digital advertising through FB and Google Ads

Digital Marketing

We'll promote your school using creative digital methods, increasing name recognition, like Facebook, Google, and SMS texting.

Effct content creation with logos, sites, copy, posts

Content Creation

We design logos, websites, social media content and more to help you promote your school in a slick and creative way.

Effct website design to increase impressions, build a network, and boost performance

Website Design

We build interactive, connected websites to facilitate relationship-building between schools, parents, and students

Effct's data analytics with strategies for boosting performance

Data Analytics

We provide you with frequent, up-to-date feedback on your school's enrollment performance and methods for future optimization.

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CRM Support

We’ll ensure parent /guardian leads flow to you in an organized fashion to streamline your system and grow your school.

 

Delivering Amazing Results to Our Clients

Case Studies
Case study of University Prep
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RESULTS

Houston Classical Charter School is a free public school with an engaging and personalized learning structure so each child gets the best education for a successful future. Houston students and families receive the support they need, including services like​​ food banks and after-school care so they can achieve more and be successful while in class.

Houston Classical currently serves students in kindergarten, first grade and second grade, but seeks to expand to add an additional grade each subsequent year, through 8th grade. Other goals include attaining a school bus, hiring a STEM teacher, and building an outdoor playground space. To achieve this, Houston looked to Effct to help boost enrollment and grow the Houston community.

In just a few months, Effct reached over 190k people through lead generation and retargeting efforts, finding 900 plus quality parent leads for Houston Classical.

IMPRESSIONS

682,149

PEOPLE REACHED

193,410

90%

INCREASE IN STUDENTS
PARENT LEADS

931

Case study of University Prep

University Prep (U Prep) is a free charter school in the Denver Public Schools system. Its mission is to prepare their scholars for college and, most importantly, to pursue whatever dreams they may have.

U Prep has typically relied on traditional forms of outreach like door knocking, word of mouth, and mail pamphlets to meet its enrollment goals. This year, the realities of COVID -19 severely hindered their previous methods of outreach.
 

Our efforts in 2020 led to 95 families, 47% of all new U Prep student enrollments, across the city enrolling with U Prep. Not only will their children receive an outstanding education, but they also have the opportunity to pursue the life they dream of with the tools needed for success. 

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95

NEW STUDENTS ENROLLED

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47%

OF STUDENTS

CAME FROM EFFCT

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33%

INCREASE IN KINDERGARTEN ENROLLMENT

RESULTS

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2020

2021

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577

LEADS

GENERATED FOR ENROLLMENT

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170K

POTENTIAL

FAMILIES REACHED ON FACEBOOK

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99%

INCREASE

IN LEADS GENERATED

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What excites us most about working with Effct is two-fold. First, their commitment to learning/understanding our organization and our unique value proposition is tremendous…Secondly, they are driven by results. The team at Effct… [knows] the importance of converting digital marketing/outreach efforts into tangible outcomes, it’s great to have a partner in the work who is diligently focused on producing results.

David Singer
Founder, University Prep Schools

Meet Our Team

Nick Brown, Co-founder and CEO at Effct

Nick Brown

Co-founder and CEO 

 

Nick is a former teacher with Teach For America in the Mississippi Delta, and The Fulbright Program in Colombia.

 

As a student at the University of Southern California, Nick tutored student athletes, which sparked his interest in education. In his free time, Nick likes to work out, journal, and read.

Uriel Berrum, Co-founder of Effct

Uriel Berrum

Co-founder
 

Uriel is a graduate of the University of Denver with distinction in Public Policy and Economics. He began his career as a credit risk analyst with Goldman Sachs and joined Effct in 2018, after working on tax and revenue policy with the Urban Leaders Fellowship.
 

Uriel has long been mentored by David Singer, the founder of University Preparatory Schools in Denver, CO. This close relationship with David led to an incredible partnership between U Prep and Effct.org.
 

When Uriel is not serving his clients, he is traveling, learning music, and riding bikes.

Molly Sughroue, Digital Media Associate at Effct

Molly Sughroue

Creative Content Manager

Molly joined Effct.org after working as the Editing and Design Specialist for GreenPlay, LLC, a parks and recreation consulting company. She also launched and managed the YouTube channel for GreenPlay's nonprofit sector. 

 

Molly graduated from Oklahoma State University with a B.A. in Strategic Communication. She was a multiple time Academic All-American while competing on the University's track and field team and continues to train for the 2024 Olympic Trials.

Miles Iton, Lead Contractor with Effct

Miles Iton

Account Manager

Miles recently completed his Fulbright Scholarship in Taiwan where he also earned his Master’s. He also served as Student Body President at New College of Florida.

 

Miles brings outstanding video skills to our team. He produced an award-winning documentary short titled “Sincerely, The Black Kids” as a Fellow at the Sundance Institute.

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John Boughey

Account Coordinator

John is currently completing his degree in Advertising Strategy at the University of Colorado Boulder, where he also serves as the News Director for KVCU Radio 1190 and Audio Editor for The Bold. 

 

Previously, John served as a Radio & Community Intern at Open Media Foundation and Denver Open Media, producing and editing audio content.