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Elevating Pueblo County School District 70's Impact Through Targeted Engagement
Setting the Stage
Pueblo County School District 70 set out to showcase the exceptional opportunities it provides its students.
The campaign aimed to:
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Garner at least 1,047,300 impressions across digital platforms.
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Emphasize district success stories to build a stronger connection with the local community of Pueblo West, East, Rye, and Beulah where District 70 schools operate.
Execution and Engagement
The campaign went live with a laser focus on delivering tailored, high-quality content to engage the community and highlight District 70's accomplishments. Advertisements were video-centric, designed to captivate audiences while maximizing impressions and engagement.
Key elements of the campaign included:​
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Strategic Ad Placements: Ads spanned across major digital channels (Facebook, Instagram, YouTube, Google Display) and multiple streaming platforms, ensuring a wide reach.
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Creative Content Development: Messaging emphasized both Career and Technical Education opportunities and the district's recognition through earned media.
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Direct Audience Targeting: We engaged a custom audience of local residents, ensuring the right people saw the district’s achievements.
Results and Impact
The campaign’s results far exceeded the initial goal, demonstrating the community's strong interest in and support for District 70's initiatives.
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By highlighting key district successes and effectively leveraging digital platforms, the campaign amplified the district's voice, solidified its presence in the community, and set a new benchmark for future outreach efforts.