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How District Attorney Raúl Torrez Used Digital to Fend Off Opponents and Run Unopposed


Raul had established a Facebook page, a website, and a decent brand. But his team wanted to grow their page, form a more modern brand, and redesign their website to be more sleek.

The overall goal was straightforward: Fend off any potential challengers in the Democratic Primary by showing them how popular Raul was with voters because of his effective governance.


Over the course of our six month engagement, we helped Raúl's team launch its first Facebook Ads, launch a new website, recruit volunteers, and reach 100,000 voters.

This digital outreach campaign rallied voters to get behind Raul, who had served as an effective D.A. In the end no one challenged D.A. Torres in either the Primary or General, and on election night he won 100% of the vote.

We are so grateful to Jessie Lane Hunt for bringing Effct on and working with us to strategize, launch and execute this successful campaign.

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105,000 Voters Reached

583,000 Impressions

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726,000 Impressions

$0.42 Cost per Click

How NO on 300 Won 81% of the Vote in Five Months with Outstanding Digital Marketing

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