How We Helped Adams 14 Parents for Great Schools and University Prep Raise Support for a New Charter School in Commerce City
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BEFORE
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Adams 14 Parents for Great Schools, an organizing initiative of Transform Education Now, unites a group of parent leaders with the goal of facilitating educational improvement in Adams County School District 14, located in Commerce City, CO. In 2021, Adams 14 Parents for Great Schools came to Effct.org in partnership with University Prep, a longtime partner of Effct. Their goal was to capture the attention of Commerce City parents by catalyzing support online for a new, local University Prep school. University Prep (also known as U Prep) is a network of free charter schools in Denver dedicated to preparing their scholars for college and to pursue their dreams.
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AFTER
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Effct used a digital campaign consisting of static Facebook ads to garner the attention of community supporters and parents interested in the schools. Using new branding for Adams 14 Parents for Great Schools, the Effct team designed ads to catch the attention of our target audience. Ads were created and targeted based on our various key audiences and placed accordingly. For authenticity, these ads used pictures of real parents advocating for new schools, allowing the ads to be true to their message. The ads were run in both English and Spanish, and ads run in both of these languages were highly successful throughout the campaign.
By the Numbers
370,832
22,234
2,165
Digital Tactics
New Branding & Assets
Effct.org updated the branding of Adams 14 Parents for Great Schools, which included a new logo and new brand colors.​
"How-To" Guide
Effct.org maintained a "how-to" guide for the Adams 14 Parents for Great Schools team on accessing incoming lead information.
Targeted
Audience
Effct.org established a strong targeting audience for Adams 14 Parents for Great Schools, which can be used in future campaigns.
CONCLUSION
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By catalyzing support online, Effct.org’s efforts were successful in reaching community supporters and applying pressure to stakeholders at Adams 14. Our targeted advertisements drew a significant amount of interested parents through Facebook, achieving 2,165 link clicks. The success of this campaign exceeded our expectations, and proved that Facebook advertising is highly effective at generating enrollment leads.
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