Generating 281 Parent Leads in Six Months
Vega Collegiate academy is a K-8 public charter school located in Aurora, Colorado, that prepares students for a college education and a life of opportunity. Before working with Effct, Vega had little to no digital presence and was looking for ways to increase enrollment in the wake of a global pandemic.
Effct set out with a goal of generating 152 qualified parent leads via texting, Facebook ads, Google and YouTube. From March to September 2021, Effct was able to generate 281 leads (well above the projected goal), along with 909,484 impressions and a reach of 119,649. In addition, Effct assisted Vega with brand design and video creation.